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Notes from the team on AI commerce, ChatGPT Ads and running paid media with agents.

Many autopilots, one super agent. On top, the super agent: your agent, in the AI tool you already use, holding the goals (margin by product line, a daily budget range for cookware, one brand memory, approve before spend) and asking: cookware is beating its goal on Meta and missing on Google, move $300 a day to Meta? Approve or edit. Below it, four autopilots: Meta, with goals in plain language, ads grouped by concept and test winners that hold at scale, then Google, AppLovin and ChatGPT ads. Each keeps its own memory of the brand and optimizes only inside its own platform.

Ads AgentOctober 22, 20265 min read

Goals, Not Campaigns: What Meta Ads Will Look Like in 2027, From Meta's Own Product Lead

Meta's product lead laid out what's coming to Meta ads in 2027, and what it means for brands choosing an agent to manage Meta ads.

Satish Polisetti

One question, three ads. The same conversation on a phone, shown three times: the person asks for a week of dinners for two that take under thirty minutes, and the sponsored card under the answer is a cast-iron skillet the first time, a mattress the second, and a carry-on suitcase the third. A dial on the right runs from 'matches the prompt' to 'matches the person'.

AI CommerceSeptember 8, 20265 min read

The Volume Misconception: ChatGPT Ads Target the Person, Not the Prompt

Brands size ChatGPT ads like search: how often does someone ask about my category? Wrong picture. It targets the person and the purchases they have open.

Agentic Commerce Market Map from the retail merchant's view, organized by funnel stage. Top of funnel (discovery and visibility): shopping agents, audits and scoring, LLM visibility. Middle of funnel (consideration and readiness): onsite agents, search and recommendations, data cleanup and enrichment, syndication and order management. Bottom of funnel (conversion and measurement): AI shopping ads, checkout, measurement and attribution.

AI CommerceJune 30, 20264 min read

A Retail Merchant's Funnel for Agentic Commerce

Most agentic commerce maps are built for investors. Redrawn as a merchant funnel—get found, get ready, get credit—the open ground is measurement.

AI CommerceMay 28, 20264 min read

Native Ads, Round Three: Post, to Product, to Conversation

Why Google's 2026 Q2 ad announcements are truly native — and ChatGPT's isn't (yet). 3 recommended action items for merchants to test ChatGPT while leaning into Google AI Ads.

Agentic Commerce Baseline At Start of 2026

AI CommerceFebruary 27, 20268 min read

Agentic Commerce Baseline At Start of 2026

What is the baseline AI traffic and revenue numbers for merchants at start of 2026? AI is now a primary commerce channel, not a novelty.